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Reading Challenges

Create and manage reading challenges for your bookstore community.

Overview​

Reading challenges motivate customers to:

  • Read more books
  • Explore new genres
  • Engage with your store
  • Build reading habits

Creating a Challenge​

Setup Process​

  1. Go to Shop > Programs > Challenges
  2. Tap Create Challenge
  3. Configure challenge details

Challenge Settings​

SettingDescription
NameChallenge title
DescriptionWhat the challenge involves
Start DateWhen challenge begins
End DateWhen challenge ends
Cover ImageVisual for the challenge

Challenge Types​

Common challenge formats:

Quantity-Based

  • Read X books in Y time
  • Example: "Summer Reading: 10 Books"

Category-Based

  • Read books from specific categories
  • Example: "Around the World in 12 Books"

Prompt-Based

  • Books matching specific prompts
  • Example: "A book with a one-word title"

Adding Books​

Spotlight Books​

Feature specific titles:

  1. Open challenge settings
  2. Tap Add Spotlight Book
  3. Select books to feature
  4. These appear prominently to participants

Qualifying Books​

Define what counts:

  • Any book
  • Books from your store
  • Books matching criteria

Managing Participants​

Joining​

Customers join challenges through:

  • BookWish app
  • Your store website
  • Challenge discovery page

Tracking Progress​

Participants log books:

  • Mark books as read
  • Add to challenge from wishlist
  • Post about books (Lines)

Leaderboards​

Optional competition:

  • Track completion rates
  • Show top readers
  • Create friendly competition

Prizes and Incentives​

Prize Ideas​

Motivate participants:

  • Store credit
  • Free book
  • Merchandise
  • Gift cards
  • Recognition

Prize Distribution​

Handle prizes:

  • Automatic for completers
  • Random drawing
  • Top finisher awards

Promoting Challenges​

In-Store​

  • Signage and displays
  • Staff recommendations
  • Checkout reminders

Digital​

  • BookWish notifications
  • Email newsletter
  • Social media
  • Store website

Community​

  • Local media
  • Library partnerships
  • School outreach

Challenge Discussion​

Lines Integration​

Participants can:

  • Post about challenge books
  • Discuss with other participants
  • Share progress updates

Engagement Ideas​

Boost participation:

  • Weekly check-ins
  • Mid-challenge prizes
  • Discussion prompts
  • Progress celebrations

Analytics​

Challenge Metrics​

Track challenge success:

  • Participant count
  • Completion rate
  • Books logged
  • Engagement level

Sales Impact​

Measure business results:

  • Challenge book sales
  • New customers
  • Repeat purchases
  • Store followers gained

Best Practices​

Challenge Design​

Create engaging challenges:

  • Clear, achievable goals
  • Reasonable timeframe
  • Attractive theme
  • Valuable incentives

Timing​

Plan challenges around:

  • Summer reading season
  • New Year resolutions
  • Store anniversary
  • Community events

Accessibility​

Ensure challenges work for all:

  • Various reading speeds
  • Different interests
  • Physical and digital books
  • Audiobooks included

Follow-Up​

After challenge ends:

  • Announce winners
  • Thank participants
  • Share statistics
  • Promote next challenge

Example Challenges​

Summer Reading​

  • Duration: June - August
  • Goal: Read 10 books
  • Prize: Store credit based on completion

Genre Explorer​

  • Duration: Year-long
  • Goal: One book per genre (12 total)
  • Categories: Mystery, Romance, Sci-Fi, etc.

Local Authors​

  • Duration: 3 months
  • Goal: 5 books by local authors
  • Tie-in: Author events at store