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Loyalty Program

Build customer loyalty with rewards and incentives.

Loyalty Overview​

BookWish stores can reward customers through:

  • Trade credit accumulation
  • Purchase rewards
  • Special member pricing
  • Exclusive access to events

Trade Credit as Loyalty​

How It Works​

Trade credit naturally creates loyalty:

  1. Customer trades in books
  2. Receives store credit
  3. Returns to spend credit
  4. Repeat cycle

Benefits​

  • Customers keep coming back
  • Higher lifetime value
  • Word-of-mouth referrals

Home Store Benefits​

What is Home Store?​

Customers can set your store as their "Home Store" in BookWish:

  • Receive notifications about your inventory
  • See your store first in search results
  • Support indie bookstores they love

Store Owner Benefits​

Home Store customers are:

  • More likely to purchase
  • Higher engagement
  • Built-in marketing audience

Customer Tiers​

Free Readers​

Basic BookWish users:

  • Browse your inventory
  • Purchase books
  • Set home store

Premium Readers​

BookWish Premium subscribers:

  • Unlimited wishlists
  • Private lists
  • Priority support

Encouraging Engagement​

Promote features to customers:

  • Book clubs hosted at your store
  • Reading challenges
  • Wishlist sharing

Programs and Events​

Book Clubs​

Host book clubs through BookWish:

  • Create club in your store profile
  • Customers join via app
  • Discussion happens in BookWish
  • Drives store traffic

See Book Clubs for details.

Reading Challenges​

Run reading challenges:

  • Store-specific challenges
  • Seasonal themes
  • Prize incentives

See Reading Challenges for details.

Marketing to Customers​

Store Followers​

Customers can follow your store:

  • See your posts in their feed
  • Get notified of new inventory
  • Stay connected

Creating Content​

Post to your followers:

  • Staff picks
  • New arrivals
  • Event announcements
  • Book recommendations

Promotions​

Discount Codes​

Create promotional codes:

  1. Shop > Marketing > Promotions
  2. Create new code
  3. Set discount (% or fixed)
  4. Set expiration
  5. Share with customers

Member Discounts​

Offer loyalty discounts:

  • Frequent buyer discount
  • Birthday rewards
  • Anniversary specials

Measuring Loyalty​

Customer Metrics​

Track loyalty indicators:

  • Repeat purchase rate
  • Time between purchases
  • Average order value
  • Trade-in frequency

Retention Analysis​

Understand customer behavior:

  • First-time vs. returning
  • Lapsed customer identification
  • Re-engagement opportunities

Best Practices​

Building Relationships​

  • Remember regular customers
  • Recommend based on history
  • Thank customers personally
  • Celebrate milestones

Creating Value​

  • Offer genuine value, not gimmicks
  • Be consistent with rewards
  • Make redemption easy
  • Communicate clearly

Community Focus​

  • Host events
  • Support local causes
  • Partner with schools/libraries
  • Engage on social media